Netflix Approach to Live Sports Rights

Netflix continues to explore a strategy regarding live sports rights, reaffirming that while sports content holds a place within its offerings, it remains a minor segment of the overall business.

During its Q2 earnings call, co-CEO Ted Sarandos reiterated this position, even amidst heightened competition in the media rights landscape, exemplified by reports of Apple’s leading bid for Formula 1 rights at an estimated USD150 million (AUD230 million) per annum.

Despite the availability of properties like UFC and MLB, and the potential entry of NFL rights into the market, Netflix’s strategic focus appears firm.

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